As a result of the film “Smokey And The Bandit” which starred Burt Reynolds and Sally Field Coors has something of a reputation for historically being illegal in various parts of America.
Coors was not sold east of the Mississippi because these states did not issue alcohol permits. Also, Coors often did not pursue them due to how 1970s Coors was an unpasteurized beer.
in the states to the east of the Mississippi. However, as a result of various factors, Coors was not distributed within these areas.
The film “Smokey And The Bandit” also contributed to this reputation because Coors bootlegging is a major plot point of the film.