Coors has a reputation for historically being illegal in various parts of America. This is often as a result of the film “Smokey And The Bandit” which starred Burt Reynolds and Sally Field.
Coors had become a favorite of many beer fans east of Texas. But it never ended up crossing states to east of Texas. This prompted smugglers to begin smuggling it across state lines into certain states where it was unavailable.
Coors was an unpasteurized beer. Beers like Coors used to be required constant re-frigeration.
Coors initially only sort to distribute their beer to locations within shorter distances - but not east of Texas.